Brand Ascension

Elevating Conscious Branding in Business

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The Fine Art of Merging Brands

August 13, 2019 By Suzanne

You may have thought of merging with another business as a growth strategy once or twice. But whether you take this route or simply partner as a Joint Venture or team up as a host beneficiary or complimentary service with another entity; it is critical to take stock in the full essence each brand brings …Read the full article…

Filed Under: brand building, Brand Definition, Brand Strategy, Business Practices Tagged With: brand merger, merging brands

The Importance of Regularly Assessing Your Brand’s Performance

September 12, 2018 By Suzanne Tulien

Save time, stay on course, build brand momentum   As business owners, it’s too bad we don’t have a crystal ball to see what steps we should take to grow our business more effectively. There’s no doubt we would all peek into the future to help guide us if we could. When our efforts seem …Read the full article…

Filed Under: Business Assessment, Business Performance, Business Practices Tagged With: Business Assessment, Business Performance, Business Practices

Is Your Brand ‘Cognitively Resonant or Dissonant’?

September 5, 2018 By Suzanne Tulien

I am continually amazed at how many brands espouse to certain values and a way of being only to be disappointed when they don’t live up to what they say they are.  When we live by our values, we reaffirm what we stand for to our employees and customers. When we don’t live by our …Read the full article…

Filed Under: Business Practices, Cognitive Dissonance, Cognitive Resonance, Corporate Values, Organizational Values Tagged With: Cognitive Dissonance, Cognitive Resonance, Corporate Values, Organizational Values

Be, Do, Have—the Zen of Brand Success

April 19, 2018 By Suzanne Tulien

Elevating Your Growth through Ancient Practices By Suzanne Tulien, Principal Brand Architect, Founder Don’t you just love the word ‘Zen’? It just feels good to say it. ZZZZEEEEEEENNNNNN – you almost automatically take a deep breath and relax. It’s just weird. Anyway, the other day I came across this word again and started thinking about …Read the full article…

Filed Under: brand building, Brand Definition, Brand Integrity, Brand Strategy, Business Performance, Business Practices, Internal Branding, Living the Brand

What Ever Happened to Good Ole ‘Common Courtesy’ in Business?

August 9, 2010 By The Brand Ascension Group

Just recently I was shopping satellite television providers. It seems like every time I turn around, I’m getting tagged for some additional (hidden) cost with my current provider—which by the way, I have been loyal to for 8 years. And yep, regardless of that loyalty, they keep inching up my monthly fees and before you know …Read the full article…

Filed Under: Business Practices, Corporate Values, Customer Experience, Customer Service Tagged With: Business Practices, Customer Experience, Customer Service, Organizational Values

Part II: AMAZING BRANDS – What they do and how they do it!

July 15, 2010 By Suzanne

In Part I, I shared the characteristics of amazing brands and how every brand has the opportunity to reach an amazing level. I also shared a great example with Zappos.com. They have reached an amazing level by inspiring and helping other companies to focus more on building a strong culture totally invested in their core values …Read the full article…

Filed Under: brand building, Business Performance, Business Practices, Organizational Values Tagged With: brand building, brand culture, Business Performance, Organizational Values

PART I: AMAZING BRANDS – What they do and how they do it!

July 8, 2010 By Suzanne Tulien

By Carol Chapman, Principal & Co-founder, The Brand Ascension Group Every business has a brand! Why? Because your brand is your business™! And, every brand has the opportunity to be good, bad or indifferent; or great. For many brands, being good is just fine, but for those few that really push the envelope they prefer …Read the full article…

Filed Under: brand building, Brand Culture, Business Practices, Organizational Values Tagged With: brand building, brand culture, Business Practices, Organizational Values

Goldman Sachs – A Risky Practice for the Brand?

April 19, 2010 By The Brand Ascension Group

Just last week Goldman Sachs, a well known Wall Street brand that is popular with investors and most definitely profitable, was accused of fraudulent actions involving  sub-prime mortgages–investments that were likely to fail and these were selected by a Hedge Fund—Paulson & Co, Inc. According to a report on MSNBC.com with Lisa Myers, the SEC …Read the full article…

Filed Under: brand building, Brand Integrity, Business Practices, Corporate Values, Organizational Values, Uncategorized Tagged With: brand building, Business Practices, Organizational Values, Social Responsibility

Unethical Behavior and Its Effect on Brand Reputation, Relationships and Sustainability!

April 15, 2010 By The Brand Ascension Group

Filed Under: Brand Integrity, Business Ethics, Business Practices, Corporate Values Tagged With: brand building, Brand Integrity, Business Ethics

Testimonials

DeniseWhitaker-BW-Round“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
Denise Whitaker, Realtor
  JanePeck“Suzanne has facilitated training in our organization to bring the branding basics to our team.  She is dynamic, entertaining and engages all the senses in her training methods.  If you are looking to elevate your brand and engage your team in the process, I highly recommend her.”
Jane Peck, MBAAdministratorEndodontic Specialists of ColoradoColorado Springs
“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media
“By participating in Suzanne’s Personal Brand Mastermind Group I revealed my true, distinctive brand attributes which has allowed me to actively live my true brand self. It has been a tremendous value for my networking and branding of my consulting practice. Her program was professionally crafted and delivered with personal support and guidance. I would recommend Brand Ascension’s programs for any person or organization looking to elevate their brand presence.”
Mark ShadlePresidentSpeed2ResultsColorado Springs
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank
“I highly recommend Suzanne for website, branding, and any and all creative work. She is excellent to work with: fast, on-time, full of fresh ideas, offers solutions, great attitude, multi-talented…and also fun! Suzanne has been a tremendous asset to Grizzard and our marketing program. She is an integral part of our team and success.”
Stacy Guidice, Marketing Dir., Grizzard Communications
“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!
Tonya-round-BW-web“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”
Tonya Henderson, Ph.D, Gly Solutions
SuzanneKladder-BW-Round“Suzanne and her Personal Brand program are amazing. She really gets you to take an honest, in-depth look at who you really are at your core and get past what you or others think you are. She helped me abandoned the idea that I needed to be perfect and to realize that perfection is me being me. The work I did with Suzanne continues to help me behave in a consistent, authentic way and it has had a positive impact on my business.”
Suzanne Kladder, Sales Whisperer
“When I first came into the Personal Brand Mastermind program, I felt like my business was in a good place (just landed my biggest client to date) and wasn’t sure if it was for me. After JUST Module 1, I realized how much MORE my business can be and everything I have missed or currently am missing. What a powerful program by Suzanne and the Brand Ascension Group! Can’t wait for Module 2! Check her out if you are looking to take your business to another level and find YOUR BRAND DNA!” … Read more
Nathan Darrington, CEO, ND Total Web Design

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