3 Ways to Maximize Competitive Advantage! By Suzanne Tulien, Principal and co-Founder of The Brand Ascension Group Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-art features and benefits of existing products. The problem, however, with differentiating your brand through …Read the full article…
How to Build Your Business from the Inside Out
Moving from a ‘push’ to a ‘pull’ strategy. I read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin by …Read the full article…
Why You Should Not Ask for Feedback on Your Business Card & Logo at a Networking Event.
It never fails… I get asked often enough this question when I meet people at various events I attend from delivering workshops to networking events. When they find out I am a brand consultant, the eyebrows go up, the cards come out, and the question starts with… “I just got these printed, (or, we just re-branded) …Read the full article…
The Fallacy of “Re-Branding”
Debunking the ‘external’ effort to re-position the brand. “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear this and like statements from those I …Read the full article…
Before You Spend $$ on marketing…Listen to This….
Brand Ascension’s Suzanne Tulien is interviewed by Talking Purpose host, Michelle Vendepas. We discuss how Brand DNA shapes and transforms how we and our businesses do business! it’s worth the due diligence to “uncover your genetic code for competitive advantage.” Listen to internet radio with Talking Purpose on Blog Talk Radio
