Just last week Goldman Sachs, a well known Wall Street brand that is popular with investors and most definitely profitable, was accused of fraudulent actions involving sub-prime mortgages–investments that were likely to fail and these were selected by a Hedge Fund—Paulson & Co, Inc. According to a report on MSNBC.com with Lisa Myers, the SEC …Read the full article…
Where Social Responsibility Elevates The Brand!
Rarely do you see a Starbucks commercial. When you do, you really notice. The most recent one is focused on their social responsibility as a highly respected brand that cares about the environment. It’s called ‘Join the Movement’ and it’s about making a difference.
“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”