The Entrepreneur's 
Internal Brand Playbook

A Collection of Short, Impactful Articles to 
Accelerate the Building of Your Business 
& Personal Brand Authentically 
from the Inside Out.
 
FIRST EDITION
 
Composed & Compiled By: 
 Suzanne Tulien
 Brand Clarity Expert, Author, Speaker

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SUZANNE TULIEN, 
BRAND CLARITY EXPERT, 
AUTHOR, SPEAKER
YOUR BRAND IS YOUR BUSINESS.

Every business has a brand (whether they are conscious of it or not), and in today's saturated marketplace, building one that appropriately differentiates isn't accidental—it's a conscious, strategic, and deliberate journey that starts from within. Suzanne Tulien, a Brand Clarity Expert, author, and co-founder of Brand Ascension, shares her proven insights in this collection of time-saving articles designed to inform and inspire entrepreneurs, soloprofessionals, and CEOs on their own brand elevation.

Drawing on her experience, Suzanne reminds us that your brand is not your logo; but rather a set of perceptions that exists in the minds of your market and within every employee/stakeholder. And the act of BRANDING, is simply the ‘assignment of meaning’ to an entity. Successful, enduring brands are built from the inside out, requiring crystal clarity coupled with deep alignment between internal values, narrative, and leadership and external actions and behaviors.

Inside, you'll learn: 
  • To define your unique Brand DNA—the core elements that clarify your message and manage perception. 
  • Why your brand must be established before significant marketing investment to avoid wasted budgets. 
  • The essential characteristics of a powerful brand: Consistency, Relevance, and Distinctiveness. 
  • Explore how creating authentic, multi-sensory experiences builds emotional bonds and customer loyalty.
  • And a few articles on the power of Personal Brand Clarity!
This book’s articles collectively emphasizes & reinforces that everyone within an organization is crucial in delivering "on-brand" experiences. It also guides you on the internal journey of clarifying your own Personal Brand DNA, helping you become more internally driven and take conscious control of your presence.