FOR IMMEDIATE RELEASE
Media Contact: Suzanne Tulien, Co-Pioneer of the Brand DNA Methodology
Brand Clarity Catalyst • Speaker • Author • Certified Trainer
Suzanne@BrandAscension.com | 719.660.2533
Learn more: https://brandascension.com/page/americas-brand-dna
Media Contact: Suzanne Tulien, Co-Pioneer of the Brand DNA Methodology
Brand Clarity Catalyst • Speaker • Author • Certified Trainer
Suzanne@BrandAscension.com | 719.660.2533
Learn more: https://brandascension.com/page/americas-brand-dna
“Clarifying America’s Brand DNA” launches as nonpartisan civic clarity initiative for nation’s 250th
UNITED STATES, Colorado Springs, CO — February 11, 2026 — Suzanne Tulien, Co-Pioneer of the Brand DNA Methodology, announced the national launch of “Clarifying America’s Brand DNA,” a nonpartisan civic clarity initiative designed to help Americans translate founding ideals into shared language and practical standards as the nation approaches its 250th anniversary on July 4, 2026. The initiative officially launches on Presidents Day, Feb. 16, 2026.
The initiative is distilled directly from the Founding Fathers’ documents — the Declaration of Independence, the U.S. Constitution, and the Bill of Rights — and organized using Brand DNA methodology to create a modern, tangible civic compass. The framework clarifies and structures foundational ideals into a practical model: core values, brand style, differentiators, standards of performance, and a shared brand platform and promise.
“In a time when trust is fragile, clarity becomes a shared civic asset,” Tulien said. “When people don’t share definitions, they argue past one another. This initiative gives communities shared language and standards they can recognize, discuss and practice — without partisan framing.”
Tulien said the project is not intended to introduce new ideology or political messaging, but to provide a usable civic vocabulary grounded in the nation’s founding texts and the behavioral expectations implied within them. “Beliefs are personal; standards are measurable,” she said. “If we want a healthier civic life, we need fewer slogans and more shared standards.”
Clarifying America’s Brand DNA includes free public resources and optional facilitator-ready tools designed for practical civic learning in homes, classrooms and community settings. Materials include:
- America’s Brand DNA One-Sheet (free download)
- America’s Brand DNA Official Handbook (in-depth companion resource detailing the Brand DNA results - FREE)
- America’s Brand DNA Civic Action Guidebook (COMING SOON - discussion prompts and exercises to help groups translate shared ideals into action-small fee)
Tulien is available for media interviews, podcasts and keynote-style presentations. Media segments can optionally include a short interactive audience exercise, “America in 5 Words,” designed to surface shared language and demonstrate how communities can lower the heat and raise the signal in civic conversation.
Learn more and download the America's Brand Brand One-Sheet & Official Handbook: https://brandascension.com/page/americas-brand-dna
Media Kit Materials: https://drive.google.com/drive/folders/1xg_c5TGNFvpn-bkpp2VbpmzeRAaxcBj8?usp=sharing
About Suzanne Tulien
Suzanne Tulien is the Co-Pioneer of the Brand DNA Methodology and serves as a Brand Clarity Catalyst, Speaker, Author and Certified Trainer. Based in Colorado Springs, she is the founder of Brand Ascension, an internal brand strategy and training firm that helps organizations clarify identity, define it, and align teams and translate values into measurable standards of performance. Her work focuses on building shared language that improves decision-making, culture and trust.
Suzanne Tulien is the Co-Pioneer of the Brand DNA Methodology and serves as a Brand Clarity Catalyst, Speaker, Author and Certified Trainer. Based in Colorado Springs, she is the founder of Brand Ascension, an internal brand strategy and training firm that helps organizations clarify identity, define it, and align teams and translate values into measurable standards of performance. Her work focuses on building shared language that improves decision-making, culture and trust.
About Brand Ascension
Brand Ascension is a Colorado Springs-based brand strategy and facilitation firm founded by Suzanne Tulien. The firm helps organizations build clarity around who they are, what they stand for and how they deliver on their promise through the Brand DNA Methodology. Brand Ascension works with leaders and teams to define values, differentiation and standards of performance that support consistency, accountability and growth.
Brand Ascension is a Colorado Springs-based brand strategy and facilitation firm founded by Suzanne Tulien. The firm helps organizations build clarity around who they are, what they stand for and how they deliver on their promise through the Brand DNA Methodology. Brand Ascension works with leaders and teams to define values, differentiation and standards of performance that support consistency, accountability and growth.
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creating authentic positioning, and building competitive advantage by aligning leadership and employees to ‘out-behave’ their competition, consistently. She also pioneered the ‘Ignite Your Personal Brand Presence’ online course and coaching program for solopreneurs who want to leverage their wisdom, expertise and personality to become who they want to be known for.
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