Hello! I’m Suzanne Tulien, Brand Clarity Expert…
I’m here to help you get Conscious. Be Inspiring, & Grow.
Ultimately, my brand consulting helps people + businesses position themselves to be congruent to what they truly stand for, become accountable to it, and commit to walking their talk.
Because authentically SHOWING UP is truly a part of your “why” & the world needs you!
This is where BRAND development fits into my professional path. From personal branding to business branding, the common denominator goal is to step into your full potential by examining who you are from the inside out, and then committing to taking action on fully walking your talk and ultimately becoming who you want to be known for.
“I exist to be a co-creative partner in the evolution of
self alignment + business authenticity; a catalyst for consciousness,
inspiration and growth.”
Here’s how I do it:
Staying Conscious.
Having an awareness of one’s own existence, actions, thoughts, behaviors, word usage and surroundings is foundational to walking your talk and increasing your emotional intelligence. This is why it is absolutely critical to stepping into your authentic full potential. And when you do, amazing things begin to happen in your life that supports what you commit to.
I am sure you have experienced someone in your life promising one thing and doing something else, without regard to any emotional and/or physical consequences to you or themselves. Saying one thing and doing another is the easiest way to lose trust, create disappointment, and decrease your personal integrity. So just DON’T... Simply make a decision now to commit to walking your talk. It really IS that easy! With clarity comes ability and action. Are you ready?
Be Inspiring.
I believe each and every one of us has the ability to inspire others to be better versions of themselves, to commit to being authentic, fall back in love with who you are and thrive!
I am forever inquisitive about people, life, physics, energy, business, consumers, food, adventures, creatures of the planet, and areas that affect how we act and react within the lives we live. I thrive when I co-create with others to inquiring deep into their own lives, discover hidden gems and new awarenesses (‘aha moments’), and unleashing trapped potential. Your potential is alive and well inside your own brand DNA!
Grow.
People who know me know that I am a consummate student of life. I get energized and inspired when I learn AND even more so when I transfer knowledge to others. Being consciously generative is the driving force that keeps me in constant ‘learning-mode.’ I embrace change, especially when it refreshes, renews, and re-invigorates me to bust through to my next level of success. Everyone, even you, has the ability to grow, change, evolve, and transform into their unique next level of success and I believe I exist to be that co-creative partner that enables that to happen with those I connect with.
I believe: (click to view my Conscious Branding Manifesto)
- Your Brand IS Your Business. And whether you know it or not, you ALREADY have one.
- Stop Marketing, for now, Start Branding. Internal conscious, strategic, and deliberate brand development should happen BEFORE investing in any type of external marketing.
- You already have a brand. The question is, are you in control of it? Your brand represents your unique DNA and how you deliver on your ‘way of being’ promise consistently and distinctively in every facet of your business from the inside out (employees, culture, customer experience).
- Your brand is unique to you and your business, as unique as your own DNA. Your ‘genetic code’ is your ultimate COMPETITIVE ADVANTAGE when you can fully align with it and deliver on it. Because your customers are not buying your ‘What’, they’re buying your “Why.’
- You Cannot Be MORE of Yourself, By Yourself. “It takes a village….” comes to mind. When you think about the intrapersonal narratives (mostly negative) we all have speeding through our brains on a daily basis, we become part of our own problems! That is why we must seek out partners to co-create ourselves and help us become more accountable to stepping into our full potential.
To my spirited business clients…Your Brand IS Your Business! Just for you….I co-pioneered the The Brand DNA System(SM), to provide that step-by-step tool which engages small to medium sized businesses to define their internal brand attributes (Dimensional Nucleic Assets®) through a team-centered approach. Then, enlist, equip, and empower them to integrate it within their leadership, culture, and processes to produce experiences that inspire, motivate and engage employees to deliver memorable customer experiences consistently.
To my dedicated solopreneurs…YOU are Your Brand! You are a passionate, persistent, gifted, purpose-driven solo-professional restless to fully live your potential and elevate your consciousness around your unique Personal Brand Presence. Are you more ready than ready to get crystal clear on your distinction?
We’ll work together to reveal where you can powerfully align not only your marketing message, customer experiences, and product offerings, but also to up-level how you relate within all areas of your life. Together we build consistency, distinction, deeper relationships and advocacy with who you are and empower you to live your potential.
Let’s get conscious, become inspired, and catapult your growth from the inside out.
FREE PERSONAL BRANDING KICKSTARTER TOOLKIT!
START HERE…
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“Suzanne is a dynamic speaker who is highly engaging with her audience. Her brand building exercise is one of the best I’ve seen in a classroom. My students were very impressed with what they came up with in such a short time. Suzanne drew out creativity they didn’t even know they had. From beginning to end, she holds the attention of the audience.”
– Andrew Czaplewski, Ph.D., Associate Professor, Marketing & International Business, College of Business, UCCS
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HIRE SUZANNE to SPEAK & TRAIN: 719.660.2533
For 28 years, I’ve had fun passionately serving clients by guiding them through a powerful strategic internal brand definition strategy, infusing it into the business and helping my clients truly walk their talk. ,Speaking & training is in my DNA!
Starting my career working with a dynamic marketing and training firm, I helped design and facilitate marketing training workshops across the U.S. Then, as creative project manager for a global consulting firm, I dove into managing the internal brand acquisitions of 13 firms and the acculturation processes to be merged under one corporate entity.
When I decided to open my own brand consulting firm, I knew it had to be different. It had to focus on solving the problem of “Who are we?” as a company. I co-pioneered the Brand DNA process with my partner and we set off to create absolute clarity for our clients about their unique brand value position. And it was all deep inside their own Brand DNA.
I’ve authored The 6 Myths of Small Business Branding e-book, and co-authored BRAND DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage, and most recently, Personal Brand Clarity; Identify, Define & Align to What You Want to Become Known For, as well as a plethora of brand articles published on BrandChannel.com, eHotelier, Go-To-Market Strategies, Innova, and others.
I am in my element when I am invited to deliver transformational information that inspires my audiences to take strategic action to elevate their brands with collective, collaborative efforts from the inside out resulting in effortlessly walking your talk.
PROFESSIONAL CREDENTIALS:
- Co-founder and Principal of Brand Ascension
- Co-Pioneer of the Brand DNA methodology
- Pioneer of Ignite Your Personal Brand Presence program and group mastermind
- Speaker and Facilitator for corporate conferences
- Certified Trainer; Train the Trainer II; Peak Potentials
- Modern Classroom Certified Trainer (virtual training), 2020
- Award winning graphic designer
- Certified trainer in Accelerated Learning Methodologies
- 2006-07 President of the Pikes Peak Advertising Federation
- Author: Personal Brand Presence; Identify, Define & Align to Who You Want to Be Known For.
- Co-founded the Global Institute for Inspiration, (now Performance Inspired) 2011-2012, as partner & VP Training & Delivery.
- Bachelor of Arts Degree, Organizational Communications and Graphic Design, University of South Alabama
- Vice President of Middle Market Entrepreneurs Group of Colorado Springs, 2011-2013
- 15 Year Member of the Leadership Council of the Pikes Peak Consultant’s Roundtable, Communication Chair – 2009-2011
More important stuff about SUZANNE…
- Passions: Experiencing and facilitating “aha moments,” making life more fun & creative, contributing to the sustainability our amazing planet, dancing, singing, eating buttered popcorn, watching mind-blowing movies, and loving and protecting animals of all species.
- What Suzanne adds to Brand Ascension: A regular sense of “playing our way to success” because she loves the unlimited opportunities to create perceptions, and keeping it inspiring! A multitude of talents, speaking, designing, voice-talent, videography, copywriting, PR, program design, facilitation and more!
- Likes: Venti Sugar-Free Cinnamon Dolce latte w/almond milk (over ice in the summer!) Frequent deep tissue massages, lemon drop martinis, groovy eclectic “lounge modern” tunes, Karaoke, ANY/ALL time spent in nature (fly-fishing, hiking, camping, skiing), deep intellectual conversations about life, spirituality, Law of Attraction
- Dislikes: Excuses, Victim Attitudes, Dishonesty, Disregard of the environment, Smoking, Politics, Arrogance, lack of basic EQ (Emotional Intelligence)
- Favorite Color: Pinot-Noir (Is that a color?), Periwinkle, deep purple, and of course Black
- Favorite Movie: Grand Canyon, Beetle Juice, all James Bond films, AVATAR, and all movies like the Oceans 11 series!
- Favorite Song: As a highly auditory & visual learner I appreciate a vast genre of music styles – depends on my mood. One of my ‘motivating’ favorites is “Let’s Go Crazy”, Prince. Other fabulous bands are Morcheeba, Thievery Corporation, Everything But the Girl, Groove Armada, and of course Queensryche, Dokken, Bon Jovi, Howard Jones, Tesla, Matchbox 20…..!
- Favorite drink & eat: Movie Popcorn. Charcuterie, fine cheeses, olives, foccacia breads and excellent wine + olive oils. Lemon drop martini’s, Fondue, whole foods….and a Smash Burger (mushroom truffle & swiss) from time to time! Mostly white wines like Viognier + Chardonnay, then some awesome Chilean reds like Carmenere, Malbecs, and old vine Zins.
- What I wanted to be when I grew up: A zookeeper… and secretly, in the 80s, Joan Jett.
“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
