As a customer, which we all are on almost a daily basis, have you experienced the beautiful coherence that some organizations seem to have through every step of the customer transactional process? It’s a quite noticeable sense of trust, being taken care of, and confidence that can put you into a state of euphoria because …Read the full article…
The Fine Art of Merging Brands
You may have thought of merging with another business as a growth strategy once or twice. But whether you take this route or simply partner as a Joint Venture or team up as a host beneficiary or complimentary service with another entity; it is critical to take stock in the full essence each brand brings …Read the full article…
Brand Differentiation—It’s An Inside Job
3 Ways to Maximize Competitive Advantage! By Suzanne Tulien, Principal and co-Founder of The Brand Ascension Group Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-art features and benefits of existing products. The problem, however, with differentiating your brand through …Read the full article…
PART 2: The Real Value of a Brand Advocate!
Build and leverage advocates for your brand to boost sales exponentially! In Part 1 of this post we shared what a brand advocate is and that is someone who will go to great lengths to promote your business in both online and offline networks. We also showed that by increasing brand advocates, your business can …Read the full article…
PART 1: The Real Value of a Brand Advocate!
Build and leverage advocates for your brand to boost sales exponentially! Are you a brand advocate? Are you someone that will go to great lengths to let others know how much you love a particular brand? Do you tell your friends and family, your colleagues and business associates, and even people you just met? Many …Read the full article…
How to Build Your Business from the Inside Out
Moving from a ‘push’ to a ‘pull’ strategy. I read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin by …Read the full article…
Leverage Unique Brand Vocabulary and Create Brand Distinction
Watch this short video or read the blog below to learn how the use of key words and phrases can alter the overall perceptions others have of your business brand. This brandbyte #1 is all about realizing the use of words in creating internal brand culture and memorable customer experiences. And as always, we start …Read the full article…
11 Reasons to Consciously, Strategically, & Deliberately Brand from the Inside Out
This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern …Read the full article…
BrandByte #3 – Brand Management
Are you managing your Brand behavior? Let’s discusses what Brand Management is (Active vs. Passive) and its power in building a successful brand. What’s in your Brand DNA? And how are you managing it? Check out this Brand Byte video…
Branded Leadership Requires Clarity, Direction, and Focus.
Is It In Your DNA? You may be experiencing an impulse to evolve yourself, to realize the full potential of your expertise and make your greatest contribution to your profession, family and relationships. You may yearn for deeper experiences of trust, accomplishment and feel a longing to come more fully alive. You may even intuitively …Read the full article…
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