Elevating Your Growth through Ancient Practices By Suzanne Tulien, Principal Brand Architect, Founder Don’t you just love the word ‘Zen’? It just feels good to say it. ZZZZEEEEEEENNNNNN – you almost automatically take a deep breath and relax. It’s just weird. Anyway, the other day I came across this word again and started thinking about …Read the full article…
Your Brand: The ‘Dark Matter’ of Your Business
I was watching one of those mind-blowing shows called ‘Inside the Milkyway’ on the National Geographic channel the other evening and it occurred to me how I could relate one of the weirdest concepts in astronomy to the concept of BRAND. For those entrepreneurs who tend to put branding into the same bucket as marketing …Read the full article…
It’s Your Brand, Manage It! A ‘Must’ for Brand Elevation.
When consulting to companies, it never ceases to amaze me how some business owners feel that their brand could be so much more, but it is not reaching its potential because they aren’t sure how to get the employees to be more ‘on-brand.’ “Oh, they’ll never do that,” or “We spent $X last year on …Read the full article…
Personal Branding: It’s an INSIDE job
I get excited to read other people’s perspectives on personal brand development. So when I seen an article come through my email that is entitled “7 Ways to Build Your Personal Brand,” I am super excited to see what this perspective will be, and if I can learn new things in this area. [One of …Read the full article…
Audiences need more than your expertise…
Speaker-Trainer Tips to do more than just wow your audiences with your knowledge, get them ENGAGED! Check out the next BE A BETTER SPEAKER workshop and learn how to ENLIST, EQUIP, and ENGAGE your audiences to want MORE of you!
Internal Brand Development Answers 3 Key Positioning Questions
When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…
When is the Right Time to Brand?
Recently, I have had several entrepreneurs make the statement to me… “I’m not sure I am ready to brand myself/my business.” (Maybe because they are a start up, or think it’s too expensive, or don’t have employees yet, or… [insert excuse]). This immediately provides a red flag to me in that there is a lack …Read the full article…
The Fine Art of Merging Brands
You may have thought of merging with another business as a growth strategy once or twice. But whether you take this route or simply partner as a Joint Venture or team up as a host beneficiary or complimentary service with another entity; it is critical to take stock in the full essence each brand brings …Read the full article…
What’s Missing In Your Marketing?…Your Personal Brand!
Most independent professionals don’t spend a lot of time uncovering their own most powerful marketable characteristics when communicating about their business. Rather, they tend to focus on marketing the features and benefits of the product. But you may be surprised to realize that it is YOU that your prospects are considering when it comes to …Read the full article…
Why You Should Not Ask for Feedback on Your Business Card & Logo at a Networking Event.
It never fails… I get asked often enough this question when I meet people at various events I attend from delivering workshops to networking events. When they find out I am a brand consultant, the eyebrows go up, the cards come out, and the question starts with… “I just got these printed, (or, we just re-branded) …Read the full article…
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