Build and leverage advocates for your brand to boost sales exponentially! In Part 1 of this post we shared what a brand advocate is and that is someone who will go to great lengths to promote your business in both online and offline networks. We also showed that by increasing brand advocates, your business can …Read the full article…
PART 1: The Real Value of a Brand Advocate!
Build and leverage advocates for your brand to boost sales exponentially! Are you a brand advocate? Are you someone that will go to great lengths to let others know how much you love a particular brand? Do you tell your friends and family, your colleagues and business associates, and even people you just met? Many …Read the full article…
How to Build Your Business from the Inside Out
Moving from a ‘push’ to a ‘pull’ strategy. I read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin by …Read the full article…
Leverage Unique Brand Vocabulary and Create Brand Distinction
Watch this short video or read the blog below to learn how the use of key words and phrases can alter the overall perceptions others have of your business brand. This brandbyte #1 is all about realizing the use of words in creating internal brand culture and memorable customer experiences. And as always, we start …Read the full article…
11 Reasons to Consciously, Strategically, & Deliberately Brand from the Inside Out
This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern …Read the full article…
BrandByte #3 – Brand Management
Are you managing your Brand behavior? Let’s discusses what Brand Management is (Active vs. Passive) and its power in building a successful brand. What’s in your Brand DNA? And how are you managing it? Check out this Brand Byte video…
Branded Leadership Requires Clarity, Direction, and Focus.
Is It In Your DNA? You may be experiencing an impulse to evolve yourself, to realize the full potential of your expertise and make your greatest contribution to your profession, family and relationships. You may yearn for deeper experiences of trust, accomplishment and feel a longing to come more fully alive. You may even intuitively …Read the full article…
To Know Your Brand is to Be Your Brand
By Suzanne Tulien, Brand Elevation Enthusiast, The Brand Ascension Group It’s already February, 2019. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. This article will be brief, as I just have one point I’d like for you to consider as you progress your …Read the full article…
CUSTOMER SERVICE MISHAPS – DO YOU HAVE A PROCESS FOR QUICK RECOVERY?
Service recovery is a big issue for many businesses. Service mishaps happen all the time, but how often do they happen in your business? Are you keeping track? When it does happen, you can’t mess around. Your employees need to be empowered to recover as quickly as possible, show the customer you care and make …Read the full article…
Do You OWN Your Personal Brand?
Just to be clear, this isn’t an article discussing the legal ownership issues of your own personal brand, or anyone else’s. I want to stir up some conversation about your ‘Psychological Ownership’1 of the personal brand YOU portray. And with that comes the obvious question: “Are you even aware of your current Personal Brand, and ultimately, …Read the full article…
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