I often get asked in interviews, “What makes up a good Personal Brand?” My immediate response is simpler in concept than it is in action: “Walk your talk.” ‘Good’ Personal Brands are those who keep their word, act on what they promise, and follow through with integrity. Period. But, when you get down to …Read the full article…
WHAT’S THE ‘DIFF?’
This article was spawned once again from an experience that jarred me to thinking about the power of brand differentiators and how so many small business owners have an enormous opportunity to leverage and capitalize on them….but just don’t.
Branded Imagination
Imagine a business world with an extraordinary level of brand consciousness that shows up in actions and behaviors consistently — walking their talk and living their brand day in and day out.
Understand it’s a Myth: “My Brand is My Logo”
The first chapter from “The 6 Myths of Small Business Branding” This begins a series of articles to identify and demystify the myths many business owners have about the function of branding, what constitutes their own brand, and marketing. We have identified 6 myths that seem to be commonplace with some of our …Read the full article…
Be, Do, Have—the Zen of Brand Success
Elevating Your Growth through Ancient Practices By Suzanne Tulien, Principal Brand Architect, Founder Don’t you just love the word ‘Zen’? It just feels good to say it. ZZZZEEEEEEENNNNNN – you almost automatically take a deep breath and relax. It’s just weird. Anyway, the other day I came across this word again and started thinking about …Read the full article…
Your Brand: The ‘Dark Matter’ of Your Business
I was watching one of those mind-blowing shows called ‘Inside the Milkyway’ on the National Geographic channel the other evening and it occurred to me how I could relate one of the weirdest concepts in astronomy to the concept of BRAND. For those entrepreneurs who tend to put branding into the same bucket as marketing …Read the full article…
It’s Your Brand, Manage It! A ‘Must’ for Brand Elevation.
When consulting to companies, it never ceases to amaze me how some business owners feel that their brand could be so much more, but it is not reaching its potential because they aren’t sure how to get the employees to be more ‘on-brand.’ “Oh, they’ll never do that,” or “We spent $X last year on …Read the full article…
Personal Branding: It’s an INSIDE job
I get excited to read other people’s perspectives on personal brand development. So when I seen an article come through my email that is entitled “7 Ways to Build Your Personal Brand,” I am super excited to see what this perspective will be, and if I can learn new things in this area. [One of …Read the full article…
Audiences need more than your expertise…
Speaker-Trainer Tips to do more than just wow your audiences with your knowledge, get them ENGAGED! Check out the next BE A BETTER SPEAKER workshop and learn how to ENLIST, EQUIP, and ENGAGE your audiences to want MORE of you!
Internal Brand Development Answers 3 Key Positioning Questions
When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…
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